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 "title": "Andrew Nave: Insights",
 "home_page_url": "https://andrewnave.com/insights/",
 "feed_url": "https://andrewnave.com/feed.json",
 "description": "Field notes on growth, attribution, paid media, marketing automation, and AI workflows.",
 "language": "en-US",
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 "authors": [
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 "items": [
 {
 "id": "https://andrewnave.com/insights/ai-workflows-for-marketing/",
 "url": "https://andrewnave.com/insights/ai-workflows-for-marketing/",
 "title": "AI Workflows for Marketing That Actually Work (2026 Examples)",
 "summary": "Real AI workflows for marketing, data cleanup, lead routing, enrichment, and reporting that save hours, plus the hyped use cases that waste money.",
 "content_text": "Real AI workflows for marketing, data cleanup, lead routing, enrichment, and reporting that save hours, plus the hyped use cases that waste money.",
 "date_published": "2026-06-07T20:00:00Z",
 "authors": [
 {
 "name": "Andrew Nave"
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 {
 "id": "https://andrewnave.com/insights/marketing-automation-consultant-vs-operator/",
 "url": "https://andrewnave.com/insights/marketing-automation-consultant-vs-operator/",
 "title": "Marketing Automation Consultant vs. Operator: Which Do You Need?",
 "summary": "Do you need a marketing automation consultant, a MarTech consultant, or an operator who builds and runs it? The trade-offs and when each fits.",
 "content_text": "Do you need a marketing automation consultant, a MarTech consultant, or an operator who builds and runs it? The trade-offs and when each fits.",
 "date_published": "2026-06-07T19:00:00Z",
 "authors": [
 {
 "name": "Andrew Nave"
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 {
 "id": "https://andrewnave.com/insights/fractional-cmo-vs-agency-vs-full-time-hire/",
 "url": "https://andrewnave.com/insights/fractional-cmo-vs-agency-vs-full-time-hire/",
 "title": "Fractional CMO vs. Agency vs. Full-Time Hire: How to Choose (2026)",
 "summary": "An honest comparison of a fractional CMO, a marketing agency, and a full-time hire, cost, ownership, speed, and risk, plus how to choose by stage.",
 "content_text": "An honest comparison of a fractional CMO, a marketing agency, and a full-time hire, cost, ownership, speed, and risk, plus how to choose by stage.",
 "date_published": "2026-06-04T18:00:00Z",
 "authors": [
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 "name": "Andrew Nave"
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 {
 "id": "https://andrewnave.com/insights/fractional-cmo-cost/",
 "url": "https://andrewnave.com/insights/fractional-cmo-cost/",
 "title": "What Does a Fractional CMO Cost? Pricing Models Explained (2026)",
 "summary": "How fractional CMO pricing actually works, retainer, hourly, and project models, what drives the cost, and how it compares to a full-time hire.",
 "content_text": "How fractional CMO pricing actually works, retainer, hourly, and project models, what drives the cost, and how it compares to a full-time hire.",
 "date_published": "2026-06-04T17:00:00Z",
 "authors": [
 {
 "name": "Andrew Nave"
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 {
 "id": "https://andrewnave.com/insights/what-is-a-growth-operator/",
 "url": "https://andrewnave.com/insights/what-is-a-growth-operator/",
 "title": "What Is a Growth Operator? (And How It Differs From a CMO)",
 "summary": "What a growth operator is, a senior leader who owns strategy and execution across paid media, attribution, and automation, and how it differs from a CMO.",
 "content_text": "What a growth operator is, a senior leader who owns strategy and execution across paid media, attribution, and automation, and how it differs from a CMO.",
 "date_published": "2026-06-04T16:00:00Z",
 "authors": [
 {
 "name": "Andrew Nave"
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 {
 "id": "https://andrewnave.com/insights/marketing-attribution-guide/",
 "url": "https://andrewnave.com/insights/marketing-attribution-guide/",
 "title": "Marketing Attribution, Explained: Why Dashboards & CRM Disagree (2026)",
 "summary": "A plain-English guide to marketing attribution: why your dashboards and CRM never match, what server-side tracking fixes, and the common models.",
 "content_text": "A plain-English guide to marketing attribution: why your dashboards and CRM never match, what server-side tracking fixes, and the common models.",
 "date_published": "2026-06-04T15:00:00Z",
 "authors": [
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 "name": "Andrew Nave"
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 {
 "id": "https://andrewnave.com/insights/server-side-tracking-explained/",
 "url": "https://andrewnave.com/insights/server-side-tracking-explained/",
 "title": "Server-Side Tracking, Explained: What It Is & Why It Matters (2026)",
 "summary": "A plain-English guide to server-side tracking: what it is, how it differs from browser tracking, and why it improves reporting accuracy and ad performance.",
 "content_text": "A plain-English guide to server-side tracking: what it is, how it differs from browser tracking, and why it improves reporting accuracy and ad performance.",
 "date_published": "2026-06-04T14:00:00Z",
 "authors": [
 {
 "name": "Andrew Nave"
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 {
 "id": "https://andrewnave.com/insights/ga4-for-executives/",
 "url": "https://andrewnave.com/insights/ga4-for-executives/",
 "title": "GA4 for Executives: The Reports That Actually Matter (2026)",
 "summary": "A no-jargon guide to GA4 for founders and executives, which reports actually inform decisions, what to ignore, and how to tie GA4 to revenue.",
 "content_text": "A no-jargon guide to GA4 for founders and executives, which reports actually inform decisions, what to ignore, and how to tie GA4 to revenue.",
 "date_published": "2026-06-04T13:00:00Z",
 "authors": [
 {
 "name": "Andrew Nave"
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 {
 "id": "https://andrewnave.com/insights/why-ad-spend-isnt-turning-into-revenue/",
 "url": "https://andrewnave.com/insights/why-ad-spend-isnt-turning-into-revenue/",
 "title": "Why Your Ad Spend Isn't Turning Into Revenue: 5 Constraints",
 "summary": "Marketing spend rising but revenue flat? It's usually not the ads. The five constraints that break the path from spend to profit, and how to find yours.",
 "content_text": "Marketing spend rising but revenue flat? It's usually not the ads. The five constraints that break the path from spend to profit, and how to find yours.",
 "date_published": "2026-06-04T12:00:00Z",
 "authors": [
 {
 "name": "Andrew Nave"
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 {
 "id": "https://andrewnave.com/insights/marketing-automation-that-saves-time/",
 "url": "https://andrewnave.com/insights/marketing-automation-that-saves-time/",
 "title": "Marketing Automation That Actually Saves Time (Without Hurting CX)",
 "summary": "Where marketing automation genuinely saves time vs. where it quietly creates problems, a practical guide to automating data, lead routing, and follow-up.",
 "content_text": "Where marketing automation genuinely saves time vs. where it quietly creates problems, a practical guide to automating data, lead routing, and follow-up.",
 "date_published": "2026-06-04T11:00:00Z",
 "authors": [
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 "name": "Andrew Nave"
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}