https://andrewnave.com/insights/ Field notes on fractional growth leadership, paid media, attribution, server-side tracking, marketing automation, and AI workflows, from Andrew Nave. en-US Sun, 07 Jun 2026 20:00:00 GMT andrew.nave@gmail.com (Andrew Nave) https://andrewnave.com/og-image.pnghttps://andrewnave.com/insights/ https://andrewnave.com/insights/ai-workflows-for-marketing/ https://andrewnave.com/insights/ai-workflows-for-marketing/ Sun, 07 Jun 2026 20:00:00 GMT Real AI workflows for marketing, data cleanup, lead routing, enrichment, and reporting that save hours, plus the hyped use cases that waste money. https://andrewnave.com/insights/marketing-automation-consultant-vs-operator/ https://andrewnave.com/insights/marketing-automation-consultant-vs-operator/ Sun, 07 Jun 2026 19:00:00 GMT Do you need a marketing automation consultant, a MarTech consultant, or an operator who builds and runs it? The trade-offs and when each fits. https://andrewnave.com/insights/fractional-cmo-vs-agency-vs-full-time-hire/ https://andrewnave.com/insights/fractional-cmo-vs-agency-vs-full-time-hire/ Thu, 04 Jun 2026 18:00:00 GMT An honest comparison of a fractional CMO, a marketing agency, and a full-time hire, cost, ownership, speed, and risk, plus how to choose by stage. https://andrewnave.com/insights/fractional-cmo-cost/ https://andrewnave.com/insights/fractional-cmo-cost/ Thu, 04 Jun 2026 17:00:00 GMT How fractional CMO pricing actually works, retainer, hourly, and project models, what drives the cost, and how it compares to a full-time hire. https://andrewnave.com/insights/what-is-a-growth-operator/ https://andrewnave.com/insights/what-is-a-growth-operator/ Thu, 04 Jun 2026 16:00:00 GMT What a growth operator is, a senior leader who owns strategy and execution across paid media, attribution, and automation, and how it differs from a CMO. https://andrewnave.com/insights/marketing-attribution-guide/ https://andrewnave.com/insights/marketing-attribution-guide/ Thu, 04 Jun 2026 15:00:00 GMT A plain-English guide to marketing attribution: why your dashboards and CRM never match, what server-side tracking fixes, and the common models. https://andrewnave.com/insights/server-side-tracking-explained/ https://andrewnave.com/insights/server-side-tracking-explained/ Thu, 04 Jun 2026 14:00:00 GMT A plain-English guide to server-side tracking: what it is, how it differs from browser tracking, and why it improves reporting accuracy and ad performance. https://andrewnave.com/insights/ga4-for-executives/ https://andrewnave.com/insights/ga4-for-executives/ Thu, 04 Jun 2026 13:00:00 GMT A no-jargon guide to GA4 for founders and executives, which reports actually inform decisions, what to ignore, and how to tie GA4 to revenue. https://andrewnave.com/insights/why-ad-spend-isnt-turning-into-revenue/ https://andrewnave.com/insights/why-ad-spend-isnt-turning-into-revenue/ Thu, 04 Jun 2026 12:00:00 GMT Marketing spend rising but revenue flat? It's usually not the ads. The five constraints that break the path from spend to profit, and how to find yours. https://andrewnave.com/insights/marketing-automation-that-saves-time/ https://andrewnave.com/insights/marketing-automation-that-saves-time/ Thu, 04 Jun 2026 11:00:00 GMT Where marketing automation genuinely saves time vs. where it quietly creates problems, a practical guide to automating data, lead routing, and follow-up.