I build the revenue systems behind real growth.
Google Ads and paid media, local SEO, web design, attribution, and marketing automation, brought together by one senior operator instead of an agency depth chart. You get executive judgment on the strategy and a hands-on builder for the systems underneath it: measurement, automation, reporting, and the workflows that make growth repeatable.
For teams who want growth they can actually see, not bigger dashboards.
I've spent the last 8 years building SaaS platforms in the automotive industry, but the playbook travels. Any growth-stage business that's outgrowing its marketing operations and tired of the agency carousel. If the activity keeps increasing but the answer to "is it actually working?" keeps getting fuzzier, this is for you.
You'll get value if this sounds familiar
- You've outgrown ad-hoc marketing and want one senior person accountable for how it all fits together.
- Your dashboards, CRM, and reporting no longer tell the same story, and nobody can explain why.
- You'd rather pay one senior operator than rent six junior people you've never met.
- You're growing fast enough that manual reporting and onboarding are starting to crack.
I'm not the right person for
- Someone to "just run the ads" in isolation, the value is in the system, not the button-pushing.
- Brand identity, video production, or website redesign as the deliverable.
- "Spend equals success", if nobody's allowed to question the dashboard, we won't get along.
- Looking for the cheapest option rather than a senior partner, I'd be the wrong fit, and I'll say so.
Seven lanes. One operator. No handoff.
Most growth problems aren't ad problems. They're tracking, lead-quality, and process problems, and they're usually the same problem. So I work all three at once.
Paid media, accountable by design
Strategy, measurement, and oversight across Google, Meta, and programmatic, whether I run it directly or steer the team that does.
- Channel & measurement strategy
- Campaign oversight or hands-on build
- Creative direction & messaging
- Regular performance reviews with your team
Numbers your team actually trusts
Audit and strengthen the measurement layer so the dashboard, the CRM, and revenue finally tell the same story.
- GA4, server-side tracking & pixel hygiene
- Channel definitions & data-integrity fixes
- Unified weekly & monthly executive reporting
- Lead-source de-duplication across systems
Cut the manual work, keep the quality
Custom AI pipelines that clean messy data, normalize CRM fields, and trigger the right next action automatically.
- Inventory, listing & product-data normalization
- Lead routing, scoring & follow-up automation
- Reporting pipelines that replace spreadsheets
- Lightweight LLM tools for your team's daily work
Launch new programs without heroics
Repeatable intake, checklists, and QA gates so a new program or client launch doesn't depend on the founder being in the room.
- SOPs for onboarding & campaign launch
- Asset intake & brand-compliance gating
- Internal playbooks & team training
- Performance QA & review cadence
Embedded growth lead without adding headcount
Sit in as Head of Growth, CMO-adjacent, or CTO-adjacent. Set strategy, then build (or hire for) the engine that executes it.
- Quarterly strategy & OKR planning
- Vendor & agency oversight (or replacement)
- Team hiring, structuring & coaching
- Executive reporting & board prep
A clear path from intro call to real momentum.
No 60-page proposals. No 12-week discovery. We get to clarity in the first conversation, focus on what moves the needle, and decide whether to keep going.
We talk about the business, the spend, and what's actually broken. If I'm not the right fit, I'll tell you who is.
A deep look at ad accounts, tracking, CRM, and reporting. You get a written diagnosis and a prioritized punch-list, whether or not we keep working.
The measurement foundation gets cleaner, priorities get sharper, and reporting starts telling one story. Decisions get easier.
Performance media, automation, and ops improvements stack on a clean foundation. We review monthly. You hold the number.
The way I work, not marketing slogans.
Two decades of pattern recognition, distilled into how I show up and what stays constant across every engagement.
Two decades on the operator side.
Not a consultant who left the work behind. Still in the ad accounts, still in the data, still shipping.
Co-Founder, Chief Technology Officer
Help own growth across acquisition, conversion, and retention. Lead paid media strategy with a focus on measurement and quality over raw volume. Built automated reporting that standardized monthly visibility and improved the integrity of the numbers leadership relies on. Designed onboarding workflows that made client launches faster and more repeatable. Built AI workflows to normalize messy data across sources for cleaner analysis and automation.
Founder & Chief Executive Officer
Independent digital marketing and consulting practice serving multi-vertical clients. Paid media strategy, SEO/SEM, and conversion programs tied to measurable performance outcomes, with an emphasis on repeatability and operational efficiency.
Board of Directors
Digital strategy, marketing, and public influence supporting clean-water and watershed-restoration initiatives across northern Colorado.
Three ways to start. No long-term contracts.
Engagements are month-to-month. If it's not working, you walk. Most clients start narrow and expand as trust builds.
Audit & punch-list
A fixed-scope, 2-week deep audit. Walk away with a written diagnosis even if we don't keep working.
- Tracking & attribution audit
- Marketing & measurement review
- Prioritized 90-day punch-list
- 1-hour readout with leadership
Fractional growth lead
Embedded ownership of the growth number: strategy, execution, and reporting under one roof.
- Everything in Diagnostic
- Paid media strategy & oversight
- Automation & AI workflows
- Weekly leadership cadence
- Vendor & team management
Executive coach
A senior pair of eyes for your in-house growth or marketing leader, without me running the day-to-day.
- Strategy & roadmap review
- Hiring & org-design support
- Agency / vendor selection
- On-call for the hard calls
When the laptop closes, the backcountry opens.
Wilderness Ranger with Poudre Wilderness Volunteers. Former Grand Canyon backcountry guide with REI. First Responder with EMS Colorado. The same discipline that ships growth ships safe trips.
Decisions made under load are the ones that matter, whether the load is a board meeting or a summit in whiteout conditions.
Prepare the system before you need it. Trust it. That rule travels well between a P&L review and the floor of the Grand Canyon, and it's the same instinct I bring to client work.
Answers before the call.
If your question isn't here, just email me directly. I answer everything personally.
Let's make the numbers worth trusting.
A 30-minute intro call is the lowest-cost way to find out if I'm the right operator for your business. No prep needed. Bring your questions, I'll bring honest answers.