A senior operator who never left the work.

What I actually do

I operate at two altitudes at once. At the executive altitude, I own the growth number, strategy, budget, the questions a board actually asks. At the operator altitude, I'm hands-on in the systems underneath it: paid media accounts, GA4 and server-side tracking, CRM data, reporting pipelines, and the AI workflows that take manual work off the table.

That combination is rare, and it's the whole point. Strategy that never touches the implementation drifts. Implementation with no strategic owner becomes busywork. When the same person holds both, there's no handoff, no telephone game, and no gap between what was promised and what gets built.

I'm best for growth-stage companies that have outgrown ad-hoc marketing and want one accountable senior person, not a six-person agency pod they've never met, and not a junior hire who needs managing.

The through-line: systems, not tactics

Twenty-two years across multi-vertical clients and, for the last eight, building SaaS platforms inside the automotive industry as a Co-Founder and CTO, taught me one thing repeatedly: most growth problems aren't advertising problems. They're tracking problems, lead-quality problems, and process problems, and they're usually the same problem wearing different clothes.

So I diagnose the constraint that keeps spend from turning into profit, then fix it durably. Durably means the fix is encoded into a workflow, a definition, a piece of automation, something that keeps paying out after I'm gone, not a heroic effort that decays the moment attention moves on.

Prepare the system before you need it. Trust it. That rule travels well between a P&L review and the floor of the Grand Canyon, and it's the same instinct I bring to client work.

Experience

Co-Founder & Chief Technology Officer, Growth-stage SaaS (Automotive), 2018–present

Help own growth across acquisition, conversion, and retention. Lead paid media strategy with a focus on measurement and quality over raw volume. Built automated reporting that standardized monthly visibility and improved the integrity of the numbers leadership relies on. Designed onboarding workflows that made client launches faster and more repeatable, and built AI workflows that normalize messy data across sources for cleaner analysis and automation.

Founder & Chief Executive Officer, Andrew Nave, Ltd., 2004–present

An independent digital marketing and consulting practice serving multi-vertical clients. Paid media strategy, SEO/SEM, and conversion programs tied to measurable performance outcomes, with an emphasis on repeatability and operational efficiency.

Board of Directors, Big Thompson Watershed Coalition, 2019–2022

Digital strategy, marketing, and public influence supporting clean-water and watershed-restoration initiatives across northern Colorado.

Off the clock

I'm a Wilderness Ranger with Poudre Wilderness Volunteers, a former Grand Canyon backcountry guide with REI, and a First Responder with EMS Colorado. The discipline that ships growth ships safe trips: prepare the system before you need it, then trust it under load, whether the load is a board meeting or a summit in whiteout conditions.