Paid media management, accountable by design.
Strategy, measurement, and management across Google, Meta, and programmatic, optimized against lead quality and gross profit, not impressions. Run directly or steering your team, so every dollar of spend is a decision you can defend in a board meeting.
The problem with most paid media
Most accounts are optimized toward whatever the platform rewards, clicks, impressions, a cost-per-lead that looks good in the dashboard. The trouble is that the platform's goal and your P&L's goal aren't the same. You can hit a great CPL and still lose money, because half those leads never convert and nobody is closing the loop back to revenue.
I manage spend against the metric that actually matters: profitable, qualified demand. That means tying campaigns back to lead quality and gross profit, not just front-end cost, and being willing to turn off the thing that looks good but doesn't pay.
What's included
- Channel & budget strategy, where qualified demand actually is, and how to allocate against it.
- Campaign build or oversight, hands-on construction and optimization, or steering your in-house team / agency.
- Measurement-first setup, conversion tracking and offline/CRM signal so the platform optimizes toward real outcomes (this pairs tightly with attribution & reporting).
- Creative direction & messaging, angles and copy that pull the right buyers, not just cheap clicks.
- Regular performance reviews, with your team, in plain language, focused on decisions rather than vanity charts.
Platforms
Google Search, Performance Max, and YouTube; Meta (Facebook and Instagram); and programmatic display. The channel mix follows the demand, I don't pad a plan with platforms that don't earn their place.
How spend decisions get made
On evidence. Before scaling anything, the measurement layer has to be trustworthy, otherwise you're optimizing toward a number that lies. Once the data is clean, the work is unglamorous and effective: cut waste, double down on what produces qualified pipeline, and review the unit economics honestly every month. The deliverable is a clear view of what's working and why, not a dashboard full of green arrows that don't reconcile with revenue.
Why flat-fee, not a cut of spend
I charge a flat, scope-based fee. A percentage of ad spend quietly rewards me for talking you into bigger budgets, the opposite of what you're hiring for. Flat fees keep the incentive where it belongs: on outcomes.
Common questions
Which platforms do you manage?
Primarily Google (Search, Performance Max, YouTube), Meta, and programmatic display. The mix is chosen by where your qualified demand actually is, not by what's trendy this quarter.
Do you take a percentage of ad spend?
No, flat, scope-based fee only. Percentage-of-spend pricing rewards bigger budgets instead of better outcomes.
Will you run the ads or manage my team?
Either. I'll run campaigns hands-on, or set the strategy and measurement and steer your in-house team or existing agency so the spend stays accountable.
Make your next dollar of spend a decision, not a guess.
Start with a 30-minute intro call and a look at where your spend is really going.
Book a 30-min intro →