More revenue from the traffic you already have.
Before you spend more to get people to the site, it's worth fixing what happens once they arrive. Conversion rate optimization turns existing visitors into more inquiries and sales by removing friction and clarifying the offer. It's usually the cheapest growth lever you own, because the traffic is already paid for.
The math that makes CRO worth it
If you're spending to acquire traffic and only a small share converts, a modest lift in conversion rate compounds across every channel at once. Doubling conversion has the same effect on revenue as doubling traffic, except it costs a fraction and improves the unit economics of your paid media at the same time. That's why I usually look here before recommending a bigger ad budget.
The work is unglamorous and effective: understand why people don't convert, fix the biggest reasons, prove the lift, repeat.
What's included
- Conversion research, analytics, session recordings, heatmaps, form analysis, and customer input to find where and why people drop off.
- Funnel & friction audit, a clear map of the path to conversion and the specific points that leak, prioritized by impact.
- A/B & multivariate testing, structured experiments with proper measurement, run only where you have the traffic to reach significance.
- Landing page optimization, rebuilding high-intent and paid-traffic pages around a single clear action.
- Offer & messaging clarity, often the biggest lever, making it obvious what you do, who it's for, and why now.
- Clean measurement, conversion tracking you can trust, tied to attribution & reporting so wins are provable, not anecdotal.
CRO is research first, testing second
Optimizing button colors at random is how CRO got a reputation for wasting time. Real conversion work starts with evidence: where do people leave, what confuses them, what objection goes unanswered. That research produces hypotheses worth testing, and often surfaces obvious fixes that don't need a test at all, like a page that takes six seconds to load or a form asking for fields nobody wants to fill in.
Enough traffic to test, or not
Formal A/B testing needs volume, generally a few hundred conversions a month on the page in question, or experiments take forever to reach significance. If you're below that, the work shifts toward qualitative research, heuristic fixes, and analytics. I'll tell you honestly which situation you're in rather than selling tests that can't conclude.
Part of one system
Conversion sits between traffic and revenue, so it works best alongside the rest. The same person handling your site build, SEO, and paid media can make the fixes immediately and feed what's learned back into the ads and pages. The deliverable is a higher conversion rate you can see in the revenue, with the evidence that it was the change that did it.
Common questions
What is conversion rate optimization?
Getting more of your existing visitors to take the action you want, an inquiry, signup, or purchase, by removing friction and clarifying the offer instead of buying more traffic. It's usually the cheapest growth lever you have.
How much traffic do I need for CRO?
For valid A/B testing, generally a few hundred conversions a month on the page you're testing. Below that, the work shifts toward research, heuristic fixes, and analytics rather than formal split tests.
Is CRO just A/B testing?
No. Testing is one tool. CRO starts with research to form a hypothesis worth testing, and many of the biggest wins are obvious fixes you don't need a test to justify.
How is this different from an agency's CRO?
I tie conversion work to revenue and to the whole system, the ads, the site, and the tracking, run directly by a senior operator rather than a junior team optimizing in isolation.
What does a CRO consultant cost?
I charge a flat, scope-based fee rather than a percentage of the lift. The number depends on traffic volume and how much of the funnel we're working: a focused landing-page engagement costs less than ongoing testing across a full funnel. You get a clear price on the intro call, before any commitment.
Stop leaking the traffic you already paid for.
Start with a 30-minute intro call and a quick look at where your funnel is losing people.
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