Fractional growth leadership, without the headcount.
A senior operator who owns the growth number, strategy, execution, vendors, hiring, and board-ready reporting, engaged month-to-month instead of as a full-time executive. The judgment of a Head of Growth or CMO, at a fraction of the cost and commitment.
Who it's for
You've outgrown ad-hoc marketing. Spend is climbing, vendors are multiplying, and the answer to "is it actually working?" keeps getting fuzzier. You need a senior person to own it end-to-end, but you're not ready to commit to a full-time CMO salary, equity, and a hiring process that takes six months and might miss.
That's exactly the gap fractional growth leadership fills. You get executive ownership now, scaled to what you actually need, with none of the lock-in.
What I own
This isn't advice from the sidelines. As your fractional growth lead, I take real ownership of:
- Strategy & planning, quarterly growth strategy, OKRs, budget allocation, and the priorities that actually move the number.
- Execution oversight, running the work directly or steering the in-house team and outside vendors so briefs turn into results.
- Vendor & agency management, holding specialists accountable, replacing the ones who aren't delivering, and consolidating overlap.
- Hiring & team design, defining the roles you need, screening candidates, and building the structure that scales after I step down.
- Executive & board reporting, one trustworthy view of performance, ready for the questions a board actually asks.
Two altitudes, one person
Most leadership gaps get filled either by a strategist who never touches the implementation, or by an operator with no mandate to set direction. I do both. I'll sit in your leadership meeting in the morning and be inside the GA4 property and ad accounts in the afternoon. Because the same person holds strategy and execution, nothing gets lost in handoff, there is no handoff.
How we'd work together
- Intro call (30 min). We talk about the business, the spend, and what's actually broken. If I'm not the right fit, I'll tell you who is.
- Diagnostic (weeks 1–2). A deep audit of marketing, measurement, and operations, ending in a written diagnosis and a prioritized punch-list, yours to keep regardless.
- Embed. I take ownership of the agreed scope, set the plan, and start clearing the highest-leverage constraints first.
- Compound. We review monthly. Improvements stack on a clean foundation. You hold the number; I make sure it's real.
Engagements are month-to-month with flat, scope-based fees, never a percentage of ad spend. If it isn't working, you walk.
Common questions
What is fractional growth leadership?
A senior growth executive engaged part-time, on a retainer, instead of as a full-time hire. You get the strategy, ownership, and judgment of a Head of Growth or CMO for a fraction of the cost, ideal when you're too big for ad-hoc marketing but not yet ready for a full executive salary.
How is this different from an agency?
An agency executes briefs; a fractional growth leader owns the outcome. I set strategy, manage vendors and staff, and stay accountable for the number, often steering the very agencies you already use. See the full comparison →
How much time do you commit?
It scales with scope, agreed up front, and it's month-to-month, so you can expand or step down as needs change, with no long-term contract.
Ready for one person to own the number?
Start with a 30-minute intro call. No prep needed, bring your questions, I'll bring honest answers.
Book a 30-min intro →